A project by World Athletics to inspire and connect the global running community.
BRAND DEVELOPMENT
LOGO DEVELOPMENT
Criteria for developing the logo:
- Appeal to casual runners, people new to running and people who might be intimidated by running
- Stay on World Athletics Brand in terms of colour, font and feel
- Aim for light and bouncy - not too serious or overly sporty
Criteria for developing the logo:
- Appeal to casual runners, people new to running and people who might be intimidated by running
- Stay on World Athletics Brand in terms of colour, font and feel
- Aim for light and bouncy - not too serious or overly sporty
SOCIAL CREATIVE
Tip Tuesdays
Using our expertise to give friendly advice to new or casual runners
Using our expertise to give friendly advice to new or casual runners
MENTAL HEALTH
Finding ways to communicate creatively with our audience about mental health
